Introduction |  Themes |  Plugins |  Content |  Customization

INTRODUCTION
What WordPress does, and why it’s so great.

WordPress is a blogging software that has a CMS, or Content Management System, a system that lets you change the content, words and pictures, yourself, quickly and easily.

Blogging software was developed to keep a diary or log, (web log, weblog), but has moved beyond this and is now the easiest way to get a professional and effective website at a very reasonable cost.

WordPress has two great advantages:

• It’s easy to add content.
• The search engines find it easily.

There are two sorts of WordPress:
WordPress.com which you don’t need hosting for, has 60+ templated themes and is good if a bit basic.
WordPress.org which you have to arrange (and pay for) hosting, but has thousands of themes, and hundreds of widgets to add on to perform special functions.

We recommend using WordPress.org. This gives you a more professional looking site, usage of contact forms, email addressses and much more.

• Some companies that use WordPress:
  eBay, Yahoo, Ford, Nike, Mercedes, Sony, Samsung and many more. You don’t have to be that big, but you will be in good company!

WORDPRESS THEMES
Making WordPress look good, and useful: Templates

WordPress is built around themes, or templates. These are designs that you can choose, many of them free, and then modify slightly for your own use. (This modifying is what we do for you…) There are hundreds of free themes on the WordPress themes website,
and thousands more, both free and paid for (called Premium), on other websites.
We can advise you on a suitable theme, and tell you if it will meet all your needs.
We can also build a personal theme for you.

WORDPRESS PLUGINS
Adding really cool functions to WordPress..
Plugins are small bits of code that you can choose to have on your site. This site, (is a WordPress site!), and some of the plugins make forms like the contact one, fight spam, and help with SEO.
We’ll advise you which plugins would suit you best, and we’ll install and test them.
(We will also advise you not to put lots of fancy ones on which don’t actually do a bunch. This slows the site down.)

CONTENT
Adding NEW content to inform your customers and increase rankings.
Content, about you, about new events, sale, offers, about things in your business sector: all these give information to your customers, making them remember you rather than competitors, AND help make your rankings go up in Google.
Google rankings are important, and fought over. Not everyone can be number one but by aiming high you will increase your profile, and most likely footfall, sales and profit,
Content, and providing content is a huge area, part of SEO, or Search Engine Optimisation. If you are interested in this, or our services which include this please call or mail and we can talk. (It’s a big subject, and easier to talk through..)

CUSTOMIZATION
Tweaking WordPress so you have a unique site.
We know all businesses are different, and we aim to make each website reflect this. The Banner will be specially made for you, the colour scheme chosen for your type of business, the pictures chosen to enhance, even the typeface will be suitable for exactly what you want, (and what your customers want.)
We will talk with you, listen and then carefully customize so your site is unique, memorable and a valued part of your business.

Please call us on 01424 863 865 or use the Website Contact Form, and we will be back to you within 24 hours, (normally far sooner.)