This is a great mark of the quality and artistry Anna brings to her work, and also of the reach her new website gives to that work.

Or, to put it simply: Yippee!

Despite this, in four months the number of stalls has doubled, the number of visitors has doubled, and a lot of people are happy and well fed.

Which is not all down to the website, but the site is a good part of some good marketing.

46 per cent of Britain’s smallest enterprises are still without a website and many seek assistance in getting one. A study of 530 small enterprises found that from those without a website, 41 per cent recognise that a web presence could increase their sales, but believe they are prevented by factors including the time, cost and skill required to keep a website. The data suggests that such companies are misinformed over the true cost and time needed to build a website themselves. Significantly, a further 47 per cent of firms still off-line believe that a website could not benefit their business. This is in direct contrast with a further survey of 152 similar businesses with websites, where 80 per cent gain revenue from their sites, and 80 per cent would be willing to build their next website themselves using a DIY-style website package.